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Title: Marketing Land | Digital Marketing & Martech News, Tactics & Strategies

Description: Digital marketing and technology news covering Martech, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics + CMO profiles, online marketing strategies, tactical content for marketers & more.

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Summer and holiday shopping season has begun! Are you ready?

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Snapchat’s ad biz has matured but is still a shiny new object for advertisers

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Attend Marketing Land’s conferences

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Mobile

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Display

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Home

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Google’s big gamble on ad blocking and why you should care

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Quora launches retargeting for advertisers

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Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV

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Nailing down ads for the holiday season

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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

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Marketing Day: Store landing pages, lead nurturing & LinkedIn video

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Amy Gesenhues

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Navigating the disruptive world of martech

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Marketing Land Staff

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Why your brand should obsess over its customers, not its competitors

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Mike Sands

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P&G fought online advertising, and online advertising won

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David Rodnitzky

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LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)

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Tim Peterson

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Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker

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Amy Gesenhues

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It’s ‘dark matter’ that defines a great CX

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Brent Sleeper

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(Url:
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The holidays hinge on your marketing ecosystem

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Evan Magliocca

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(Url:
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Marketing Day: Robots replacing marketers, interactive native content & more

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Amy Gesenhues

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From MarTech Today

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(Url:
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The 3 undisputed truths about lead nurturing

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Seth Price

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(Url:
http://marketingland.com/martech-enablement-series-part-3-assembling-team-members-222277)
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Martech enablement series: Part 3 — Assembling your team members

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Peter Ladka

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(Url:
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ShareIQ can now generate ad-targeting segments of users who have interacted with brand images

(Url:
http://marketingland.com/shareiq-can-now-generate-ad-targeting-segments-users-interacted-brand-images-222351)
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Barry Levine

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(Url:
http://marketingland.com/time-marketers-precious-resource-ways-maximize-222191)
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Time: Marketers’ most precious resource & ways to maximize it

(Url:
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Scott Vaughan

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(Url:
http://marketingland.com/internet-things-changes-everything-222221)
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How the Internet of Things changes everything

(Url:
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Michael Della Penna

(Url:
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Visit MarTechToday.com

(Url:
https://martechtoday.com/?utm_source=ml&utm_medium=link&utm_campaign=home+page+cross+promo)
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From Search Engine Land

(Url:
http://searchengineland.com/?utm_source=ml&utm_medium=text&utm_campaign=home-tab)
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(Url:
http://marketingland.com/optimized-store-landing-pages-important-part-local-search-strategy-222281)
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Optimized store landing pages: An important part of local search strategy

(Url:
http://marketingland.com/optimized-store-landing-pages-important-part-local-search-strategy-222281)
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Tony Edward

(Url:
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(Url:
http://marketingland.com/improve-seo-user-friendly-interlinking-222300)
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How to improve your SEO with user-friendly interlinking

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http://marketingland.com/improve-seo-user-friendly-interlinking-222300)
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Kristopher Jones

(Url:
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(Url:
http://marketingland.com/bridging-data-action-create-killer-reports-222209)
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Bridging data and action: How to create killer reports

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Amy Bishop

(Url:
http://marketingland.com/author/amy-bishop) author
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(Url:
http://marketingland.com/teen-fiction-can-teach-writing-ad-copy-222204)
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What teen fiction can teach you about writing ad copy

(Url:
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Allen Finn

(Url:
http://marketingland.com/author/allen-finn) author
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(Url:
http://marketingland.com/site-optimization-traffic-optimization-delivers-better-results-222148)
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Site optimization or traffic optimization: Which delivers better results?

(Url:
http://marketingland.com/site-optimization-traffic-optimization-delivers-better-results-222148)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Jacob Baadsgaard

(Url:
http://marketingland.com/author/jacob-baadsgaard) author
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Visit SearchEngineLand.com

(Url:
http://searchengineland.com/?utm_source=ml&utm_medium=link&utm_campaign=home+page+cross+promo)
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2

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3

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4

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5

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»

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(Url:
http://marketingland.com/library/holiday-retailer)
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(Url:
http://www.martechconf.com/?utm_source=ml&utm_medium=textlink&utm_campaign=martech+home&utm_content=standunit+logo)
array(2) { [0]=> string(43) "check the url format. Hint: www.example.com" [1]=> string(9) "empty tag" }

MarTech Boston

(Url:
http://martechconf.com/boston/?utm_source=ml&utm_medium=textlink&utm_campaign=mt+bos+2017&utm_content=standunit)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Attend MarTech - Click Here

(Url:
http://martechconf.com/?utm_source=ml&utm_medium=standunit&utm_campaign=martech-video)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Learn More About Our MarTech Events

(Url:
http://martechconf.com/?utm_source=ml&utm_medium=textlink&utm_campaign=mt+home&utm_content=standunit+text)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

(Url:
http://marketinglandevents.com/smx/?utm_source=ml&utm_medium=textlink&utm_campaign=smx+home&utm_content=standunit+text)
array(2) { [0]=> string(43) "check the url format. Hint: www.example.com" [1]=> string(9) "empty tag" }

SMX East

(Url:
http://marketinglandevents.com/smx/east/?utm_source=ml&utm_medium=textlink&utm_campaign=smx+home&utm_content=standunit+text)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Attend SMX - Click Here

(Url:
http://marketinglandevents.com/smx/?utm_source=ml&utm_medium=standunit&utm_campaign=smx-video)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Learn More About Our SMX Events

(Url:
http://marketinglandevents.com/smx/?utm_source=ml&utm_medium=textlink&utm_campaign=smx+home&utm_content=standunit+button)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

(Url:
http://go.martechconf.com/martech/quiz?utm_source=ml&utm_medium=display&utm_campaign=mt+iq+quiz+2017&utm_content=standunit)
array(2) { [0]=> string(43) "check the url format. Hint: www.example.com" [1]=> string(9) "empty tag" }

3-minute quiz

(Url:
http://go.martechconf.com/martech/quiz?utm_source=ml&utm_medium=textlink&utm_campaign=mt+iq+quiz+2017&utm_content=standunit)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Let's Get Started

(Url:
http://go.martechconf.com/martech/quiz?utm_source=ml&utm_medium=button&utm_campaign=mt+iq+quiz+2017&utm_content=standunit)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data

(Url:
http://downloads.digitalmarketingdepot.com/CAR_1708_PersIDInfo_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

The Secret Formula for a Marketing Budget

(Url:
http://downloads.digitalmarketingdepot.com/SHA_1708_SecretForm_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

The Next Generation of Search: Voice

(Url:
http://downloads.digitalmarketingdepot.com/SEO_1708_NxtGenSrch_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Three Ways to Optimize Campaign Optimization With Call Tracking Built Using APIs

(Url:
http://downloads.digitalmarketingdepot.com/TWI_1708_3WaysToOpt_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

(Url:
http://downloads.digitalmarketingdepot.com/SHA_1708_FrBaMtoCaM_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

See More Whitepapers

(Url:
http://digitalmarketingdepot.com/library/white-papers)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization

(Url:
https://event.on24.com/wcc/r/1490020/D98F236951A7774AD8CAF20DBA3B0BBB?partnerref=mlsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Accelerated Mobile Pages (AMP): IS faster better?

(Url:
https://event.on24.com/wcc/r/1470652/2856456D639BB78CE0527DBDC6174FF7?partnerref=mlsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

See More Webinars

(Url:
http://digitalmarketingdepot.com/library/webinars)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Content Marketing Tools

(Url:
http://downloads.digitalmarketingdepot.com/MIR_1610_ContMrktng_landingpagebuyersguide.html?utm_source=tdm&utm_medium=textlink&utm_campaign=sidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

B2B Predictive Marketing Analytics Platforms

(Url:
http://downloads.digitalmarketingdepot.com/MIR_1604_PredAnalyt_landingpagebuyersguide.html?utm_source=sel&utm_medium=textlink&utm_campaign=research) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Social Media Management Software

(Url:
http://downloads.digitalmarketingdepot.com/MIR_1505_EntSocMdia_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Call Analytics Platforms

(Url:
http://downloads.digitalmarketingdepot.com/MIR_1510_CallAnlytc_landingpagebuyersguide.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Paid Media Campaign Management Platforms

(Url:
http://downloads.digitalmarketingdepot.com/MIR_1602_PaidMediaR_landingpagebuersguide.html?utm_source=tdm&utm_medium=textlink&utm_campaign=sidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

B2B Marketing Automation Platforms

(Url:
http://downloads.digitalmarketingdepot.com/Marketing_Automation.html?utm_source=tdm&utm_medium=textlink&utm_campaign=MLsidebar) nofollow
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

See More Research

(Url:
http://digitalmarketingdepot.com/library/research)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

(Url:
https://itunes.apple.com/us/app/marketing-land/id1015717621?ls=1&mt=8)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

(Url:
https://play.google.com/store/apps/details?id=com.thirddoormedia.sel)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

MarTech

(Url:
http://marketingland.com/library/martech)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

CMO

(Url:
http://marketingland.com/library/channel/cmo)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Social

(Url:
http://marketingland.com/library/channel/social-media-marketing)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

SEM

(Url:
http://marketingland.com/library/channel/search-marketing)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

SEO

(Url:
http://marketingland.com/library/channel/search-marketing)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Mobile

(Url:
http://marketingland.com/library/channel/mobile-marketing)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Analytics

(Url:
http://marketingland.com/library/channel/analytics)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Retail

(Url:
http://marketingland.com/library/channel/retail-channel)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Display

(Url:
http://marketingland.com/library/channel/display-advertising)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

MarTech Conference

(Url:
https://martechconf.com/)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Search Marketing Expo

(Url:
https://marketinglandevents.com/smx/)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

White Papers

(Url:
https://digitalmarketingdepot.com/library/white-papers)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Research

(Url:
https://digitalmarketingdepot.com/library/research)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Webinars

(Url:
https://digitalmarketingdepot.com/library/webcasts)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

MarTech Conference

(Url:
https://martechconf.com/)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Search Marketing Expo

(Url:
https://searchmarketingexpo.com/)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

About Us

(Url:
http://marketingland.com/about)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Contact

(Url:
http://marketingland.com/contact)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Privacy

(Url:
http://marketingland.com/privacypolicy)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Advertise

(Url:
http://thirddoormedia.com/marketing-solutions/advertising-network/)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Marketing Services

(Url:
http://thirddoormedia.com/marketing-solutions/lead-generation-content-creation/)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Staff

(Url:
http://marketingland.com/staff)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Connect With Us

(Url:
http://marketingland.com/connect)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Facebook

(Url:
http://www.facebook.com/marketingland) me
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Twitter

(Url:
http://twitter.com/marketingland)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

LinkedIn

(Url:
http://www.linkedin.com/e/gis/4185483/36C49469D41E) me
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Newsletters

(Url:
http://marketingland.com/newsletters)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Instagram

(Url:
http://instagram.com/marketingland)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Marketing Land Live

(Url:
http://marketingland.com/library/about-marketing-land/marketing-land-live)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

RSS

(Url:
http://feeds.marketingland.com/mktingland)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Youtube

(Url:
https://www.youtube.com/user/Marketingland)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Snapchat

(Url:
https://www.snapchat.com/add/marketingland)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

iOS App

(Url:
https://itunes.apple.com/us/app/marketing-land/id1015717621?ls=1&mt=8)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

Google Play

(Url:
https://play.google.com/store/apps/details?id=com.thirddoormedia.sel)
array(1) { [0]=> string(43) "check the url format. Hint: www.example.com" }

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